Venice Architecture Biennale 2025
Communications
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Flint Culture recently visited Venice to support the opening of the Oman and Moroccan Pavilions at the 19th International Architecture Exhibition of La Biennale di Venezia. The team was involved in the pavilion launch and opening events.
For the Sultanate of Oman’s debut at the Venice Architecture Biennale, Flint Culture developed and executed a comprehensive, international media campaign. The campaign strategically leveraged media relations and press outreach to announce Oman’s participation, targeting media outlets across diverse sectors including news, art, culture, design, architecture, and lifestyle. Flint Culture then provided on-the-ground support, coordinating international media interviews and facilitating media coverage.
The Sultanate of Oman made its debut at the 19th International Architecture Exhibition of La Biennale di Venezia with Traces, curated by Omani architect Majeda Alhinai. Inspired by the traditional Sablah, Oman’s communal gathering space, the pavilion explores cultural continuity and spatial intelligence. Built entirely from raw aluminium panels, Traces is designed for disassembly and reassembly. Its curving geometry creates varied spatial experiences without fixed thresholds or defined paths, inviting visitors to move freely, linger, and gather, as the space invites reflection and connection.
For the 2025 Venice Architecture Biennale, Flint Culture also led a strategic communications campaign to support the Kingdom of Morocco’s pavilion, Materiae Palimpsest – an exhibition by architects Khalil Morad El Ghilali and El Mehdi Belyasmine exploring Morocco’s earth architecture heritage. Flint’s work included the distribution of a comprehensive English-language press pack to key regional and international media, alongside extensive outreach to top-tier publications. To deepen engagement, Flint organised an on-site press trip for sector-specific journalists and managed a well-attended opening event in Venice. Interviews with the pavilion’s architects and contributors were coordinated to ensure broad, high-quality media coverage. The campaign successfully elevated international visibility and sparked meaningful dialogue around Morocco’s architectural identity and cultural heritage.
Both pavilions highlight how tradition and innovation can come together to shape more thoughtful, sustainable spaces.
