Japan National Tourism Organization

In the build up to the Tokyo 2020 Olympic Games, Flint Culture was retained by Dentsu PR on behalf of the Japan National Tourism Organisation to develop and deliver an international cultural travel and tourism campaign. 

Over an 18 month campaign term, our operational remit comprised:

• The launch of the Japan Cultural Expo, including the management of an international press trip with a press briefing event in Tokyo
• The development of a JNTO Newsletter programme, with specially commissioned design and editorial, targeting international travel journalists and travel trade professionals
• International media relations for the JNTO, including the launch of the Newsletter programme, delivered through 11 inmarket country-specific PR campaigns across Europe, America, Australasia and Asia
• The delivery of a bespoke crisis communications media training programme for the JNTO’s regional directors, comprising a 45 minute film, a 50 page handbook and a three hour interactive workshop

“We’ve been continually impressed with Flint Culture and we were lucky to have such a professional and hard-working team on our side … we couldn’t imagine delivering our international cultural tourism campaign without them.” 

Mew Iwabuchi, Communications Consultant, Dentsu PR for Japan National Tourism Organisation