360 Communications
Additional visitor spend
Additional visitors
Visitor sentiment
Between 2020 and 2021, Flint Culture was retained by the Greater London Authority to provide sector-specialist communications services in support of the Mayor of London’s flagship domestic tourism campaign, ‘Let’s Do London’.
Our London team serviced a wide-ranging operational remit, comprising project management, cultural tourism consultancy, marketing advisory, media relations and content development across ‘Let’s Do London’s Winter Lights and Spring Into London seasonal campaigns.
Our digital services team produced video and photography assets that were developed into digital, social and out of home marketing collateral, as well as a ‘Let’s Do London’ brand film.
Multichannel media planning and media buying, including the development and activation of a promotional partnership with CNN Traveller, was strategically integrated alongside media relations activity to optimise promotional reach, impact and engagement.
For the Mayor of London’s #LetsdoLondon campaign, Flint Studio were commissioned to capture a wide range of events, varying from the evening entertainment of City Lights, to the family friendly activities held at South Bank and Canary Wharf.
The photography and video assets were provided in raw formats to broadcasters and publications to promote the events, as well as short edits to be used on Mayor of London’s own social media channels.
