Flint Culture worked with the Royal Commission for AlUla (RCU) to deliver a global communications campaign for FAME: Andy Warhol in AlUla – the first ever Andy Warhol exhibition in Saudi Arabia, located in the oasis city of AlUla.

Our outreach aimed to increase awareness, engagement, and excitement surrounding the exhibition, while also highlighting its contextual significance. The campaign included media relations, production, branding and advertising.

Through targeted outreach to priority markets, Flint Culture was able to secure over 500 pieces of international media coverage. 93.3% coverage across all markets contained positive or neutral sentiments.

We also successfully drove regional engagement within the Kingdom of Saudi Arabia and Gulf Cooperation Council countries resulting in 196 items of coverage across the campaign.

Flint developed a multi-strand digital campaign with target audience focused content across owned and partner channels including a custom Instagram filter which gained 10.2K+ impressions and was used over 1,100 times. Our organic social media campaign content reached over 103,000 unique users and garnered over 117,000 organic post impressions, as well as 5,300+ organic engagements.

Since the exhibition launch, the @artsalula account gained over 3.3k new followers, with a growth rate 260% higher than the previous reporting period. The account has reached a total of 3.1M+ accounts since 13 Feb 2023, with the majority of the audience being users new to the account (3M non-followers vs. 8.9K+ followers).

Flint Culture continues to work with RCU across their arts and culture program, leveraging our expertise to deliver impactful campaigns that resonate with global audiences.