360 communications
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New social media followers
Organic social media reach from a new account
In 2023-24 Flint Culture worked on the launch of Design Space AlUla, the first permanent gallery space dedicated to showcasing design initiatives across AlUla.
Responsibilities included driving brand development, catalogue production for the inaugural exhibition Mawrid Celebrating Inspired Design, a regional and international media campaign, and a multi-channel digital campaign.
We curated a day long programme to launch the opening of the space with twelve talks, panel discussions and workshops in multiple venues, for which we invited and briefed 21 speakers from across the regional and international design sector.
At the launch we also hosted a press trip for seven international journalists and facilitated a diverse programme of activities in and around AlUla to provide insight and context, as well as press interactions during the opening programme.
“From exhibitions and workshops to archiving and fostering collaborations beyond borders, the new initiative aims to be a reservoir of design created in and inspired by the majestic desert of AlUla.”
Architectural Digest, Middle East
