Balad Al-Fann

Over a one month period, 8 influencers were engaged in collaboration with Balad Al-Fann to promote its activities and to encourage visits, by creating and sharing content on their owned channels. We reached out to existing contacts as well as creating new connections for this campaign, engaging Jeddah-based artists, filmmakers, actresses, and influencers. We were able to secure a total of 13 posts, shared on the influencers’ channels, in addition to 80+ Stories shared throughout the campaign. Several of the influencers posted more content than was agreed upon, both Stories and on the Main Feed, due to the friendly and cooperative relationships we nurtured and because of their great experiences visiting Balad Al-Fann.

The influencer campaign took place alongside a paid ads campaign, and the organic strategy for Balad Al-Fann’s own Instagram channel – and clearly demonstrates the importance of having a multi-pronged approach to building digital presence. The 8 creators have a cumulative following of almost 1.5 million, which provides a far wider reach; they have also spent years establishing a specific audience base, who are loyal to them and more likely to support any content they share. This is greatly advantageous to a brand that has just launched and has a totally new digital presence. The kind of comments their posts garnered and the high engagement rates speak to the efficacy of the content.