Athr Gallery, Saudi Arabia

Athr has recently experienced tremendous growth and diversification, leading to brand confusion and a weakness in public perception. Flint Culture worked closely with the Athr leadership to revamp its communications infrastructure, ensuring it is future proofed and adds strategic value to the organisation poised for further growth.

Engaging management and communications teams, Flint defined new communication structures and a strategy rooted in Athr’s vision and value proposition as an industry leader and a vital contributor to Saudi’s arts and culture sector.

Our scope involved a thorough situational analysis to assess current position as well as its perception aspirations, capacity of the existing communications teams, and digital asset health check.

These formed the basis for a strategy encompassing brand infrastructure, communications team structure, communications master plan and a three-stage campaign, along with a digital development roadmap.