AlUla Photo Walk

To celebrate the 2023 Ancient Kingdoms Festival, we invited five of the Gulf’s most dynamic photographers to AlUla to capture its heritage and cultural sites from their own unique perspective. The images they captured were shared on the Living Museum social media channels, alongside behind-the-scenes footage captured by Flint. This was the first of this kind of content to be shared on the platforms, with stylised photo frame backgrounds. This initiative also encompassed collaborative social media posts with each of the photographers’ owned Instagram accounts.

This campaign was also the first of its kind on the RCU’s culture and heritage channel, The Living Museum because of the collaborative post format Flint suggested. As each of the photographers had a higher following than the Living Museum account, they were able to generate higher reach, impressions, and engagement with content. Beyond how well the content performed quantitatively, each of the photographers expressed their extreme gratitude for being a part of the experience, feeling that a community had been created, and were keen to know when and where the next Photo Walk would be!