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Unit Gallery

Unit London presents digital exhibition of works by old masters

Mayfair-based gallery Unit London has launched a groundbreaking exhibition of digital replicas of six Italian masterpieces. Each limited edition, blockchain-certified artwork was created in a partnership between Cinello and major cultural institutions including the Uffizi Gallery, Pinacoteca di Brera, Complesso Monumentale della Pilotta di Parma, and Veneranda Biblioteca Ambrosiana.

Eternalising Art History presents iconic works by masters such as Da Vinci, Caravaggio and Raphael, several of which have never previously been displayed in the UK. The exhibition creates an opportunity for new audiences to engage with these historically-significant artworks, increasing accessibility to world-class museum collections and providing participating institutions with sales revenue to support their conservation programmes.

Flint Culture was briefed by Unit London to direct communications for the launch of the Eternalising Art History exhibition. Our wide-ranging remit comprised communications strategy development, management of international media relations, commissioning film content and image assets, exhibition events management and stakeholder relations management.

London Art Fair returns in April
Andy Warhol’s Silver Clouds installation creates an immersive experience born out of the artist’s interest in innovation and experimentation. First shown in April 1966 at Leo Castelli Gallery in New York City, this work was developed with engineer Billy Klüve. Heralded a meaningful shift in Warhol’s creative practice, the floating metallic balloons are inflated with a proprietary mixture of air and pure helium, enabling them to float mesmerizingly in the space between the floor and the ceiling. From 1962 to 1967, Warhol ran “The Silver Factory: as his artistic studio. The colour silver is of great significant to the artist as it represents the past as well as the future.

London Art Fair returns in April

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