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Unit Gallery

Unit London presents digital exhibition of works by old masters

Mayfair-based gallery Unit London has launched a groundbreaking exhibition of digital replicas of six Italian masterpieces. Each limited edition, blockchain-certified artwork was created in a partnership between Cinello and major cultural institutions including the Uffizi Gallery, Pinacoteca di Brera, Complesso Monumentale della Pilotta di Parma, and Veneranda Biblioteca Ambrosiana.

Eternalising Art History presents iconic works by masters such as Da Vinci, Caravaggio and Raphael, several of which have never previously been displayed in the UK. The exhibition creates an opportunity for new audiences to engage with these historically-significant artworks, increasing accessibility to world-class museum collections and providing participating institutions with sales revenue to support their conservation programmes.

Flint Culture was briefed by Unit London to direct communications for the launch of the Eternalising Art History exhibition. Our wide-ranging remit comprised communications strategy development, management of international media relations, commissioning film content and image assets, exhibition events management and stakeholder relations management.

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