Social strategy brief for SP Books
Having worked with SP Books on the UK promotion for their English-language titles since 2016, Flint Culture has been engaged on an enhanced brief to support the Paris-based publisher’s digital-forward strategy.
We will now manage SP Books’ English-language social media and community management on Instagram and Twitter with a remit to optimise the brand’s communication activity in the UK and US markets. This new brief extends a successful influencer engagement strategy implemented by our literary promotions specialists since 2020.
Our team will create curated social content which conveys the quality and unique reading experience of SP Books’ deluxe manuscript editions of classic texts, including grid posts, stories, reels and video content.
During the initial month of activity, we have delivered a 60% increase in profile visits and a 5% increase in followers on Instagram, particularly with UK and US audiences.