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Mayor of London drives domestic tourism with ‘Let’s Do London’ programme

The Mayor of London’s £6m ‘Let’s Do London’ campaign was established to reinvigorate domestic and international tourism to London, encouraging visitors to return to the UK capital with confidence as Covid-related travel restrictions begin to ease around the world.

Flint Culture has been working with the Greater London Authority to provide communications consultancy for ‘Spring Into London,’ the latest seasonal instalment of the ‘Let’s Do London’ campaign. A programme of world-class experiences and attractions, ‘Spring Into London’ comprises immersive light installations by globally-acclaimed artists, pop-up performances of storytelling, dance and music, theatre ticket promotions and drinking and dining offers.

Our operational remit comprised communications strategy development, media relations consultancy, marketing advisory including media planning and buying and the development and distribution of promotional collateral as well as stakeholder outreach and engagement to local councils, BIDs community groups. We also advised on content creation and social strategy, commissioning film and photography assets, and managing social influencer engagement.

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