DLF launch The Camellias offering the largest well-being and leisure residential facility in the world
Flint Culture worked with DLF to launch The Camellias, a major new luxury residential property in India which is setting new standards globally. The campaign supported their domestic and international PR as well as managing the social media platforms.
Central to The Camellias project is The Clubhouse – the largest well-being and leisure residential facility in the world. Described as “luxury is longevity” by its lead designer Shawn Sulivan, The Clubhouse includes a 1,800 sq m spa by Ingo Schweder and a 1,100 sq m fitness centre by the critically acclaimed Wright Fit – the largest project they have undertaken outside of the US.
Set within 1000 acres of Aravalli hills in Gurgaon the property is also the first residential building in India to be awarded LEED Platinum certification.
Image credit: View of The Camellias Club from the residential towers.