20th January 2021
New chapter for Denmark’s Hans Christian Andersen Museum

Our London office will be helping bring new life to the stories of Hans Christian Andersen in the form of a new museum dedicated to the 19th-century writer, best known for his fairy tales.

Flint Culture will be directing international communications in the UK, Germany and the Netherlands for the opening of The House of Fairy Tales, a new Hans Christian Andersen Museum, designed by Kengo Kuma & Associates, in Odense, the birthplace of the celebrated Danish fabulist.

Conceived as a sequence of green cylindrical volumes with facades of latticed timber and glass, the ambitious design of the museum is woven into what the architects describe as ‘enchanted’ gardens and is set to create an immersive, wonder-filled experience for visitors.

The museum’s exhibition design is being delivered by Event Communications, with an approach that will invite visitors to suspend their disbelief and heighten their sensibilities, tapping into a fundamental aspect of fairytales as journeys where the line between the everyday and the transformative is blurred.

Flint’s communications campaign for The House of Fairy Tales builds on our agency’s experience in the promotion of literary venues, following our relaunch of The Story Museum in Oxford, UK in 2020 and communications consultancy for the Wordsworth Trust throughout 2018/2019.

The Hans Christian Andersen Museum is scheduled to open in the summer of 2021.

Image Credit: Courtesy of Kengo Kuma & Associates and Hans Christian Andersen Museum.