17th April 2019
Flint appointed to lead the communications and digital campaign for the 2019 JCB Prize for Literature

The JCB Prize for Literature was set up in India in 2018 to enhance the prestige of literary achievement in India and create greater visibility for contemporary Indian writing. The prize encourages translations and aims to introduce new audiences to works of Indian literature written in languages other than their own. It is funded by JCB and administered by the JCB Literature Foundation. Flint will lead a campaign to raise awareness and media profile of the prize across India and the UK.

This year’s jury has been announced and includes Anjum Hasan, author and critic; Pradip Krishen, filmmaker and environmentalist (Chair); K R Meera, author; Parvati Sharma, author; and Arvind Subramanian, economist and former Chief Economic Adviser to the Government of India.

“Each year, the JCB Prize for Literature jury is conceived in such a way as to reflect a wide variety of backgrounds and experiences. This is how we ensure the verdicts are fresh and interesting to a large number of readers. The members of the 2019 jury are all passionate readers, very eminent within their respective fields, and I think they will have fascinating debates about the books we send in their direction.” – Rana Dasgupta, Literary Director

The jury will announce the longlist of ten titles on September 4th, followed by the shortlist of five titles on October 4th. The winner of the Rs 25-lakh prize will be announced at the awards dinner on November 2nd in New Delhi. If the winning work is a translation, the translator will be awarded an additional Rs 10 lakh. Each of the five shortlisted authors will receive Rs 1 lakh; if a shortlisted work is a translation, the translator will receive Rs 50,000.

The 2018 Prize was awarded to Jasmine Days by Benyamin, translated from the Malayalam by Shahnaz Habib and published by Juggernaut Books. Through the life of radio jockey Sameera Parvin, it describes the lives of foreign workers caught up in the turmoil of the Arab Spring, a subject that few Indian writers have previously approached. Since it appeared on the JCB Prize for Literature longlist, Jasmine Days has reached new audiences in India and abroad and has seen a dramatic rise in sales.