Case Study
Roman Dead – Museum of London Docklands

The Museum of London appointed Flint to promote their leading temporary exhibition in 2018 at their second site in West India Quay. The brief emphasised a key challenge, that Roman Dead was one of two major exhibitions run by the Museum of London, both opening in May 2018 and running until the autumn.

Flint’s strategy focused on a detailed and complex feature proposal, working closely with the curators and associated partners (MOLA) to draw out stories and feature angles, and offering them exclusively to high priority media. For example a Guardian arts journalist was invited in to the museum to observe curators excavating a Roman cremation urn.

The agency also set up a number of long-form segments with national and international broadcasters, resulting in a 7 minute segment on BBC’s The One Show, 5 minutes on French channel Tele Matin and a 5 minute interview and object-reveal on Channel 4’s Sunday Brunch.

Flint produced content for the Museum to run on their social channels throughout the five month exhibition, increasing active engagement with the exhibition and enhancing the promotional campaign.

During the first three months of the exhibition’s run, Roman Dead had over 22,000 visitors. In this period, Flint’s campaign produced over 150 items of coverage, which included a 4* review in The Times and a 5* review in Londonist.

Image Credit: Lant Street Woman © Museum of London.

Case Studies