Case Study
PROCESSIONS 2018

Flint were retained by Artichoke – leading producer of art in the public realm – for a UK-wide mass participation artwork which celebrated one hundred years of British suffrage.

Flint’s remit for the campaign was to drive awareness of, and participation in, PROCESSIONS on a local, national and international level. Flint were responsible for encouraging pre-registration for PROCESSIONS, as well as driving on-the-day attendance to the free event.

Flint delivered the core national media campaign which produced varied coverage, and managed freelance PR teams in Scotland, Wales and Northern Ireland. Tailor-made messaging was developed for each country, utilising local spokespeople in order to ensure strong regional coverage and buy-in.

The campaign culminated with a day of on-site press activity across all four cities. Flint accredited over 80 members of the press in London and coordinated access to elevated vantage points for photographers, videographers and critics. An additional 50 press were accredited to attend the processions in Belfast, Cardiff and Edinburgh, with both BBC News and ITV News covering all four routes.

Tens of thousands of women and girls took part in PROCESSIONS forming the visual effect of a living, moving suffragette flag.

PROCESSIONS received universally positive press coverage, capturing the celebratory atmosphere of the event. Flint secured front page coverage in The Times, The Guardian, The Scotsman, The Herald, with additional print coverage running in The Daily Telegraph, Daily Mirror, i, The Daily Mail, Metro Scotland, Scottish Sun, The National, The Irish Times and The Irish News.

PROCESSIONS London © Amelia Alan, courtesy of Artichoke.

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