Case Study
Palazzo Versace, Dubai

Palazzo Versace is one of Dubai’s top five-star hotels: an homage to the Versace brand, with architecture reminiscent of a 16th century Italian palace.

Flint’s travel and tourism consultant Caroline Blake was appointed in 2016 to launch this new luxury hotel to the UK market. Over the course of two years, 226 pieces of coverage were secured for Palazzo Versace Dubai, with an AVE of over £2million and a total reach of over 234 million.

33 top UK journalists visited the property for reviews/round-ups/feature pieces, through 17 individual and 7 group press trips. Most notably, in November 2016, the agency hosted a group of top UK press – including the Financial Times, YOU magazine and Country & Town House – for the grand opening of the property, hosted by Donatella Versace.

Campaign coverage highlights include the Financial Times, Telegraph, Times, Daily Mail, The Sun, The Independent, YOU magazine, Telegraph Ultratravel, Sunday Times Travel Magazine, ELLE Deco, Grazia, Harper’s Bazaar, Hello!, Hello! Fashion Monthly, Metro, London Evening Standard, House & Garden and Red magazine.

Caroline also provided strategic advice on Palazzo Versace’s digital and social media campaign, working specifically on the property’s 2017 #followthesun, engaging with – and hosting – key influencers in the GCC region.

Image: Credit: Palazzo Versace Dubai

Case Studies