Case Study

Flint was briefed by the luxury Italian menswear brand OTTO for an arts consultancy remit focusing on the development and activation of a brand partnership with the celebrated Korean contemporary artist Jungwoong Lee.

Reporting directly to OTTO CEO Parm Manhas, Flint developed the ‘JWL at OTTO’ concept, a promotional initiative that was positioned as a celebration of traditional craftsmanship in contemporary art and fashion. The concept was developed to engage with targeted interest groups, HNW consumer demographics and sector-specific fashion/art promotional partners.  In addition, the concept was leveraged to deliver on-message and brand-positive press coverage within the luxury, fashion and art media.

Flint’s strategic consultancy remit included the sourcing of a specialist contemporary Korean art gallery partner to provide UK representation for the featured artist, and the brokering of a brand sponsorship opportunity at the 2015 Venice Art Biennale. A promotional partnership was established with the Art15 art fair, with participation in the fair’s official VIP Programme, and with the Korean Cultural Centre, as part of the institution’s public exhibition programme.

A series of events was curated by Flint around the ‘JWL at OTTO’ initiative, with a schedule of exclusive talks and private views developed for organisations ranging from art insurers to concierge services, as well as a number of sector-specific media partners.


Image Credit: Jungwoong Lee, Brush (detail), Courtesy of OTTO

Case Studies