Case Study
The Map House

In May 2019, Flint were invited by the world’s oldest antiquarian map seller, The Map House, to launch their new selling exhibition, The Mapping of the Moon 1669 – 1969.

Coinciding with the 50th anniversary of the Apollo 11 moon landing, the exhibition was the first of its kind, exploring 300 years of lunar and celestial cartography from early astronomers in the 17th century to maps produced in conjunction with the Apollo 11 mission in July 1969 and beyond.

Flint’s communications campaign ran from May to July 2019, generating significant and diverse coverage for the exhibition, including 31 pieces in UK titles, 23 pieces in international titles, broadcast, print and online interviews with the curators, inclusion in roundup coverage of exhibitions taking place for the moon landing anniversary, image-led features and listings.

Highlight coverage included ITV News London, The Daily Telegraph, The Art Newspaper, Dezeen and BBC Sky at Night amongst others.

In addition, Flint researched networks, blogs, influencers, and groups with a special interest in the core subject matter, reaching out to their members and subscribers via newsletters, blog posts and social media to drive footfall to the exhibition and increase awareness about it across digital platforms.

Image Credit: Falk-Verlag_ “Relief-Map of the Moon”. Published 1968

Case Studies