Case Study
London Art Fair 2019

For the second year running, Flint was briefed by London Art Fair to develop a communications strategy that would take the Fair into the next chapter in its history following its 30th anniversary in 2018 and emphasise the continued relevance and quality of the Fair among both established and emerging collectors.

Flint worked closely with the Fair’s director to identify and access priority audiences for the 2019 edition, in line with the Fair’s marketing strategy, and develop a suite of audience-specific media messaging reflecting the Fair’s new brand identity in 2019. Further promotional assets were developed through close liaison with the fair’s 130 exhibitors, key stakeholders and promotional partners.

The ensuing media relations campaign delivered over 200 items of print, broadcast and digital coverage, representing a combined audience reach in excess of one billion.7 national newspaper articles were secured, including a six-page feature in FT Weekend Magazine, with 40 print magazine features including in British Airways First magazine, Money Week, The Art Newspaper and Apollo.

International coverage was delivered across Europe, the Americas, Asia and the Middle East, with over 30 pieces of coverage secured in leading international outlets such as Agence France-Presse (AFP), Il Giornale Dell’Arte (Italy), Harpers Bazaar Russia, Emirates Open Skies (Dubai), El Universal (Mexico) and UK Chinese Times.

Image Credit: Towner Art Gallery exhibiting at London Art Fair 2019 © Charlotte Swinburn.

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