Case Study
Kaspersky Lab

In a sweltering New York, Flint was briefed with activating a brand partnership between the tech brand Kaspersky Lab, acclaimed street artist D*Face and the inaugural US edition of the Moniker International Art Fair.

The creative collaboration between the British artist and the multinational cybersecurity and anti-virus provider was developed around a commission for a mural artwork in Brooklyn, featuring a graphic representation of Kaspersky Lab’s bold mission statement, ‘save the world’. The unveiling of the high-profile public artwork was leveraged to reinforce Kaspersky Lab’s sponsorship of Moniker, an art fair specialising in urban contemporary art, and the brand’s longstanding association with Street Art. Established in London with support from Kaspersky Lab, Moniker’s US debut took place in the Greenpoint Terminal, Brooklyn.

Kaspersky Lab’s ongoing partnership with D*Face will be developed across a brand platform that comprises a DS Virgin Racing Formula E ‘art car’, a striking street art inspired pack design for Kaspersky Lab’s marketing-leading Kaspersky Total Security product and a brand film exploring D*Face’s creative process and the Kaspersky Lab collaboration.

Read an interview with D*Face at Juxtapose.

Image Credit: BROOKLYN, NY – MAY 05: D*Face installs a permanent mural in Greenpoint, Brooklyn, commissioned by Kaspersky Lab, at The Greenpoint Terminal on May 5, 2018 in Brooklyn, New York. (Photo by Presley Ann/Getty Images for Kaspersky Lab).

Case Studies