Case Study
Horniman Museum and Gardens

The Hornmian Museum and Gardens in Forest Hill, South London, appointed Flint to promote the launch of the World Gallery – a contemporary home for the Horniman’s world-class anthropology collection – with a focus on enhancing the museum’s profile and reaching new audiences.

Flint developed a phased communications strategy based around a timeline of media milestones and events to sustain momentum over the ten-month campaign term, including a crowdfunding announcement that helped to raise more than £25,000.

Flint also devised an executive profiling strategy for the Horniman’s new Director, Nick Merriman, and facilitated further profiling and thought-leadership opportunities for the museum’s anthropology curators.

The campaign delivered over 130 items of press coverage across print, broadcast and online, delivering a combined audience reach of 435 million opportunities to view. 13 individual pieces of national newspaper coverage were secured, including 3 overwhelmingly positive critical reviews, in addition to 50 items of regional London coverage.

The promotional campaign was bolstered by an advocacy programme, conceived and executed by Flint, which invited celebrity ambassadors such as artists, actors and television personalities to participate in a wide-reaching digital initiative.

Flint’s services have been retained for the launch of The Studio in Autumn 2018.

Image Credit: World Gallery at the Horniman Museum and Gardens © Sarah Duncan.

Case Studies