Case Study
Dangerous Illusions

Flint were tasked by a high-profile business leader  with a publishing consultancy brief to develop a commercial publishing proposition for a debut work of non-fiction. With a consultancy remit comprising editorial, rights management, brand development, marketing and sales, Flint initially created a publishing proposal which was presented to a selection of top tier publishers, before successfully negotiating the sale of World English Language rights on behalf of the author. The agency was then retained to act as UK project manager throughout the publication process, advising on cover design, layout, price points, retail distribution and promotional strategy.

Flint developed a promotional campaign that encompassed traditional print media and marketing with an Out of Home ad spend across the London Underground and Network Rail and across the distribution trolleys for London’s Evening Standard. The agency also invested in retail promotions with WH Smiths, Amazon Group and Waterstones that served to support and enhance the publicity drive around the book’s launch in June 2018. Flint also ran an ambassador outreach campaign, ensuring the book reached key targets such as AC Grayling and Richard Dawkins, and created a social media campaign which allowed the author to engage directly with readers.

Flint managed two book launches, with a UK event at Waterstones flagship Piccadilly store led by literary critic Michael Prodger (Daily Telegraph, New Statesman), and a European launch in Paris to which Flint took four leading cultural writers.

Image © Flint 

 

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