Case Study
Anna Laudel Contemporary

In late 2016, Flint team was retained by the Istanbul-based Anna Laudel Contemporary gallery to provide strategic communications consultancy focusing on the launch of a new gallery space, national and international exhibition-led media relations, collector and HNWI audience engagement and gallery brand management. Working closely with the gallery’s management team, Flint Istanbul has to date directed promotional campaigns for 9 distinct gallery exhibitions, including solo shows by the internationally-renowned sculptors Fernando Botero and Mehmet Aksoy.

Press coverage secured for the gallery’s exhibition programme included reviews, artist interviews, news articles and image-led photo-features. Local and regional media exposure was secured for the gallery in national newspapers such as Hürriyet and Milliyet; Luxury and Lifestyle publications Maison Française, The Guide Istanbul and specialist Fine Art publications including Istanbul Art News, Artfulliving and ArtUnlimited. International press coverage was secured in high-profile publications ranging from the Financial Times, Wall Street International and Harper’s Bazaar to Art Arabia and Art Agenda.

The media relations campaign delivered by Flint has to date delivered over 350 items of print and digital press coverage, providing a combined audience reach in excess of 20 million. Targeted audience engagement activity developed by Flint has raised the number of the visitors to the gallery to 10,000 visitors for the Botero exhibition.


Image credit: Lying Woman, Fernando Botero, 2013, courtesy of Anna Laudel Contemporary

Case Studies