Flint Culture continued its long-standing partnership with the Abu Dhabi Arabic Language Centre (ALC) this September, supporting the fifth edition of the Congress of Arabic & Creative Industries (Congress ACI) at Manarat Al Saadiyat.
Working as an extension of the ALC team, Flint Culture led communications planning and delivery around the Congress, from shaping the campaign narrative and developing English and Arabic content to media engagement, speaker communications and on-ground press office support.
This year’s theme, Arabic as Infrastructure: Language, Identity and Economic Power in the Digital Age, provided the foundation for a campaign focused on the systems required for Arabic creativity to thrive. Flint Culture worked closely with ALC to translate this positioning into media stories spanning the creative economy, publishing and intellectual property, technology and AI, investment and youth.
The team developed and managed a significant programme of bilingual content, including press releases, executive speeches and messaging, interviews, features and media materials. Flint Culture also led proactive media outreach and supported journalists, speakers and partners throughout the campaign and on the ground at the Congress.
The 2026 edition also provided opportunities to communicate a series of wider ALC initiatives, including new youth research, the next phase of the BAREC research partnership and Congress X Youth.
The campaign reflects Flint Culture’s broader approach to cultural communications: combining strategic positioning, specialist bilingual content and media relations to help ambitious cultural platforms connect their work with audiences in the UAE, the region and internationally.
