Our London Craft Week 2026 campaign achieved over 600 items of press coverage in 58 countries and generated an overall audience reach of 1.57 billion.
We worked closely with the London Craft Week team and a range of partners and stakeholders to shape a compelling narrative around a complex, multi-faceted story. We developed a highly targeted local, national and international media campaign to galvanise interest in the rich history of craft and the wealth of talent showcased from across the UK and around the world.
High-profile and high-value media coverage was secured in titles including Financial Times How To Spend It, Times Luxx, The Observer Magazine, House & Garden, Country Life, Prestige Magazine Hong Kong and Wallpaper.com. We delivered profiles on Managing Director, Aoife Leach in print and online in ELLE Decoration and secured a broadcast interview with Founder and Chair Guy Salter in Monocle.
We coordinated media attendance at the London Craft Week launch event at Sotheby’s, co-managing a photo call that secured national newspaper coverage in outlets including The Times, The Independent and The Herald.
LCW 2026 was featured on key media titles’ Instagram stories and feeds including Financial Times How to Spend It, World of Interiors, Wallpaper* and Nowness.
