Emirates Nature-WWF is an environmental NGO established to conserve the UAE’s natural heritage and build a future where people and nature thrive. The NGO works in association with WWF, one of the world’s largest and most respected independent conservation organisations. With a 25-year legacy of ‘Conservation in Action’ in the region, Emirates Nature-WWF works closely with government, private sector and academia to design, implement and scale up science-based conservation programmes that blend innovation with traditional Emirati heritage.
Having recently achieved charity status in the UAE, and with a bolder vision and still much more to do, Emirates Nature-WWF celebrates this milestone anniversary in the UAE Year of Community with a focus on deepening community engagement mobilisation under an overarching tagline and campaign narrative developed with Flint Culture.
This builds on its strong legacy of impact by setting ambitious goals for the coming years. From enhancing community-driven conservation to harnessing innovative technologies to combat climate change and nature loss, the NGO will continue to shape a sustainable future, together, through action.
Flint Culture has provided a bespoke visual identity for the 25th year which will sit alongside Emirates Nature-WWF’s existing brand, and will feature at multiple high-profile events and as part of a number of communications channels. We developed a comprehensive campaign narrative that spotlights Emirates Nature-WWF’s Emirati heritage, science-driven approach and active community engagement.
We’re looking forward to implementing the series of creative in-person and digital activations we’re co-creating with the Emirates Nature-WWF team throughout the year. It’s our shared goal that these activations will amplify awareness of the anniversary and the importance of conservation, inspiring audiences to take action for nature and climate.
Images courtesy of Emirates Nature-WWF.
View the anniversary launch video on Instagram here.
