Flint Culture’s media campaign enhanced the profile of The Map House, driving interest and engagement from local and global audiences while highlighting the exhibition’s historical significance. At the heart of the exhibition was the largest collection of Harry Beck manuscripts ever offered for sale, including one-of-a-kind draft copies annotated by Beck himself, providing rare insights into his creative process. In addition to early cartographic treasures, the exhibition featured eye-catching posters designed by 20th-century artists such as Cecil Walter Bacon and Macdonald Gill, which encouraged people to use the Tube to explore London before it became a popular mode of transport.
By bringing Harry Beck’s story into mainstream media on the 50th anniversary of his death and adopting a tailored approach to media relations, we secured diverse coverage across print, online, broadcast, and social media platforms, achieving balanced local, national, and international exposure. This included features in national outlets such as The Observer, BBC, Reuters, The Times, Mail Online, and Metro. Meanwhile, outlets celebrating London events and history—such as Londonist, Time Out Magazine, Secret London, and Living London History—as well as lifestyle-focused media, including HYPEBEAST, Wallpaper Magazine, and Times Luxury, also covered the story. The specialist publication Antique Trade Gazette explored it from a collecting and art market perspective. Additionally, we engaged broadcasters and YouTubers to amplify its reach further, resulting in widespread international coverage that reached audiences in 18 countries.
Due to an overwhelming public response, the Mapping the Tube exhibition has been extended until 20 December 2024.
