Building on the success of creating a new brand for South Bank & Waterloo Sustains Us, Flint Culture was re-appointed by the South Bank Employers Group in 2024 to lead the second phase of the project. With just three months until the initiative’s public launch, Flint Culture delivered a new website, comprehensive communications materials, and a strategic communications plan for ‘Sustains Us’ and its partners. The goal was to engage key audiences—including local businesses, government bodies, cultural organisations, and residents—and drive greater participation in sustainability efforts across South Bank & Waterloo.
To ensure the digital channels aligned with the project’s mission, the website was developed in collaboration with Design Science, a sustainability-focused design studio. The result was a user-friendly, accessible platform designed to host key promotional materials as well as offer audiences new opportunities to get involved.
Flint Culture’s in-house digital team also created a Digital Toolkit for project partners. This included a suite of communications materials—such as promotional videos, carousel posts, static images, and tailored captions—accompanied by detailed implementation instructions to amplify the impact of the launch communications.
Following three collaborative workshops with project stakeholders, Flint Culture produced a communications strategy, which mapped out priority audiences and their needs, identified key project milestones for communication, and recommended activation tactics to ensure effective engagement.
Altogether, Flint Culture delivered a comprehensive suite of materials, documents, and assets, equipping South Bank and Waterloo Sustains Us with the strategic tools needed to support its communication programme for the next 12 months.
