Media training the Japan International Cooperation Agency

85 staff members from the Japan International Cooperation Agency (JICA) recently participated in a media training programme developed by Flint Culture’s London office. With a bespoke programme designed to complement JICA’s international operations, the online workshop addressed themes ranging from Navigating the Modern Media Landscape and Understanding Your Audiences to an interactive workshop on Crafting Persuasive Press Releases.

The programme was developed in association with Dentsu PR and delivered by Flint Culture London Director Digby Halsby with award-winning journalist Sarah Miller.

The JICA media training work expands Flint Culture’s operations in the Asia-Pacific, with recent campaigns delivered for the Japan National Tourism Organisation and Japan Cultural Expo and a new international media relations brief for the Tokyo Gendai art fair.