Supporting our MENA team, Flint Culture created a unique social media filter for the exhibition Fame: Andy Warhol in AlUla. The innovative digital activation drew on four of the Pop Art pioneer’s most iconic works to create an engaging digital experience.
Launching on both AlUla Moments and Arts AlUla’s social media channels for maximum impact, almost 50,000 impressions were gained for the launch week of the filter, which coincided with the exhibition opening. Users worldwide, including Egypt, India, UAE and the Americas, used the filter to Pop Art-ify themselves and promote awareness of the exhibition.
View the filter here via the Instagram app.
